The fast food chain KFC, one of the French Football Federation’s official partners believes that Kylian Mbappé’s efforts to change the image rights agreement for Les Bleus players come from a “tantrum” and a “crisis of youth”.
Alain Beral, vice president of KFC France, told the Sports Business Club website that they were considering legal action, though he did not specify whether this would be against the player or the French Football Federation. He said,
We have paid for something clear. If necessary, we will assert our rights
Before adding that he feared,
The end of financing for federations [FAs] and leagues by private companies, if the players nolonger want to sign.
Mbappe had refused to participate in a team photo shoot and sponsor activities scheduled for Tuesday as he did not want to endorse some brands, including fast food chains and betting companies, that have contracts with the national team. He stated,
I have decided to not take part in the photo shoot after the French federation’s refusal to change the image rights agreement with the players.
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